Core area
Consumers
Human insight that reveals how people live, choose, use, think and respond across different categories and contexts.
Why Research & Insights Group
Research depth.
Regional reach.
Clearer decisions.
Research & Insights Group brings together experienced research professionals, African market knowledge and tailored methodologies to help organisations move from uncertainty to evidence-based direction.
About R&I
An independent market research and economic development consultancy helping clients understand consumers, markets and opportunities across Africa.
The group works with multinational companies, public-sector organisations and governments, combining market research, economic research, fieldwork and strategic interpretation. The emphasis is not simply on collecting information, but on turning evidence into useful direction.
35+Years of combined research experience across diverse African markets.
32+African markets within the broader research and fieldwork network.
360°From data collection and analysis through to strategic interpretation and decision support.
Research & Insights GroupResearch Team
Field OperationsOur Specialisation
Market & Consumer Research Consultancy.
We provide customized research solutions through understanding our clients’ overall needs and objectives.
Core area
Markets
Evidence on category behaviour, competition, channels, pricing and demand dynamics to decode where growth is emerging.
Core area
Strategy
Actionable direction that turns research into product, brand, market-entry and growth decisions with clarity.
What we do
We provide companies with the blueprint on how to navigate Africa.
Our speciality lies in decoding African consumers and markets, transforming data into actionable strategy. We help companies make informed decisions and unlock new opportunities for growth.
Why R&I
Six reasons clients choose to work with us.
Six strengths define the R&I proposition and how the team approaches research across markets.
Comprehensive regional coverage
Local knowledge and market access across a broad range of African and Middle Eastern markets, supporting both single-country and multi-market assignments.
Customized research solutions
Research strategies are shaped around the client’s actual objectives, constraints and decision requirements rather than forced into a standard package.
Access to industry expertise
Research is strengthened by sector understanding across areas such as finance, energy, healthcare, technology and wider consumer markets.
Robust data analysis
Quantitative, qualitative, analytical and visualisation capabilities are used to turn raw evidence into a coherent picture of the market.
Timely, actionable insights
The aim is to give clients specific, usable recommendations that support real decisions rather than simply describe what happened.
Commitment to quality
Quality, reliability and client value sit at the centre of the research process, from design and field execution through to final interpretation.
Trusted by the largest companies globally
Client relationships across sectors and markets.
Client relationships across sectors and markets provide a practical proof point for the breadth of R&I’s research experience.
Our Values
How we do the work.
The Research & Insights Group is committed to accurate, customer-focused, innovative and ethical research solutions delivered through collaboration and a dedication to quality.
Customer First
Begin with the client’s objectives and decision requirements.
Passion
Bring curiosity, energy and care to the markets, respondents and evidence behind each assignment.
Integrity
Protect research quality, respondent authenticity, confidentiality and transparent interpretation.
Excellence
Deliver reliable execution, rigorous analysis and outputs clients can use with confidence.
Meet the Team
Six functions. One connected research operation.
Six specialist teams work together on every project, from research design to final delivery.
Multi-country Field Specialists
Quantitative Research Team
Specialists in large-scale surveys, face-to-face CAPI, CATI and online methodologies. The team supports sampling, field logistics and high-volume data collection with quality assurance checks at every stage.
Consumer Behavior Specialists
Qualitative Research Unit
Experienced moderators, facilitators and ethnographers trained to run in-depth interviews, focus groups and immersive studies.
On-the-Ground Logistics
Field Operations Team
A network of local field supervisors and trained enumerators across more than 32 African countries supports culturally sensitive and regionally compliant data collection.
Questionnaire Design & Technical Setup
Survey Design & Tool Scripting
Clear, logic-driven CATI, CAPI and online questionnaires scripted using SurveyToGo, Alchemer and SurveyMonkey, with smart skips, validations and real-time checks.
Data Processing & Insight Delivery Experts
Data Management & Analysis
From scripting tools to advanced analytics, the team transforms raw data into insights using SPSS, R, NVivo and Power BI for dashboards, coded transcripts and detailed reporting.
Strategy, Innovation & Growth Team
Client Strategy & Insights Team
The client-facing team translates findings into strategic direction for product development, brand positioning and marketing effectiveness.
Regional Strength
African market knowledge, connected across borders.
Regional coverage is a core differentiator, giving clients access to local market capability within a coordinated research network.
Local market understanding
Research benefits from context-specific knowledge of consumers, markets, languages and commercial realities.
Multi-country coordination
Regional studies can be structured around one methodology while still respecting differences between individual markets.
Fieldwork access
The research network supports quantitative and qualitative data collection across a broad set of African markets.
Regional interpretation
Findings can be understood at both local level and as part of the wider regional story behind the business decision.
Our TeamTrusted Partnership
Built to work with clients, not around them.
The homepage already highlights building trusted partnerships. The upgraded corporate page turns that into a clearer working philosophy.
✓Listen first. Start from the client’s business or policy decision, not from a pre-selected methodology.
✓Design appropriately. Use research methods that fit the audience, geography, timeline and evidence need.
✓Stay close to delivery. Maintain communication through fieldwork, analysis and interpretation.
✓Focus on usefulness. End with implications and direction that the client can actually act on.
What defines the work
Quality should be visible in the way research is done.
Innovation, quality and long-term partnership are treated as operating principles that shape how research is designed, managed and delivered.
01
Research fitMethods selected around the question and context.
02
Reliable executionClear fieldwork and analytical processes from start to finish.
03
Useful interpretationFindings translated into implications, priorities and next steps.
04
Long-term valueResearch designed to strengthen decisions, not simply complete a project.
Message from our Director
“We strive to ensure our client’s success by providing high-quality data that inform on key strategic corporate decisions.”
Our team of experts is dedicated to continued support and growth for clients through data-driven, research-based solutions.
Steve DavisManaging Director
We are Research & Insights Group! Africa Is The Future!
R & I Management Team
Leadership across consulting, operations, client service and delivery.
Eugene de Beer
Consulting Partner
Durban South Africa
Melissa Jennings
Director of Operations
Sub Saharan Africa
Faith Mia
Head, Client Service
Africa & Middle East
Nancy Kayago
Regional Project Manager
Careers
Want to be a part of our team?
We are always keen to hear from talented researchers, analysts and field professionals.
Send your application & CV ↗The R&I Difference
What you gain at the end of every project.
We measure our success by the outcomes we deliver, not by credentials alone.
Greater clarity
A stronger understanding of the market, consumer or investment environment behind the decision.
Lower uncertainty
Evidence to challenge assumptions, identify risk and focus attention on what matters most.
More relevant strategy
Recommendations grounded in actual market context rather than generic best practice.
Confident action
A clearer route from research findings to the next practical business or policy decision.
Start a conversation
What decision do you need evidence for?
Tell us the market, consumer, investment or strategic question behind the brief. We’ll help shape the research around it.
OfficeWestern Heights, Westlands
Nairobi, Kenya
Nairobi, Kenya
Emailpartners@research-insightsgroup.com
Open HoursMonday to Friday
9am to 6pm
9am to 6pm