Research participants

Your voice can shape better decisions.

Join the Research & Insights Group panel to register your interest in future consumer, market and social research studies.

How it works

Simple, voluntary research participation.

Different studies need different people. Joining the panel gives us permission to contact you when your profile may be relevant to a research project.

01

Join the panel

Share basic information that helps us understand which kinds of studies may be relevant to you.

02

Receive an invitation

If a study matches your profile, the R&I research team may contact you with the study details.

03

Choose whether to participate

You decide whether to take part. Joining the panel does not require you to participate in every study.

04

Share your views

Depending on the study, participation could involve a survey, interview, focus group, product test or another research activity.

Research opportunities

Different studies. Different voices.

Our research covers consumers, markets, brands, products, services and social issues. Invitations depend on the requirements of each project.

Online & telephone surveysStructured research completed online or by phone.
Focus groups & interviewsDeeper conversations about experiences, opinions and decisions.
Product & concept testsFeedback on products, packs, ideas, services or communications.
In-person researchSelected studies may involve central locations, stores, homes or other research settings.
Join our Panel

Register your interest.

Complete the short form to tell us who you are and where you are based. Registration does not guarantee selection for a study; invitations depend on project requirements.

Your information Your details are only used for research-panel administration and contacting you about relevant research opportunities. Participation is voluntary, and you can ask to stop receiving invitations.

Panel FAQs

Before you register.

Does joining guarantee I will be selected?

No. Every study has specific participant requirements, so invitations depend on whether your profile matches a particular project.

Do I have to accept every invitation?

No. Participation in each study is voluntary. You can decide whether a particular opportunity is right for you.

What kinds of research might I be invited to?

Depending on the project, this may include surveys, interviews, focus groups, product or concept tests, and other market or social research activities.

Can I stop receiving invitations?

Yes. You can ask the R&I team to stop contacting you about panel opportunities.